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Why Joe Lycett changed his name to Hugo Boss - Inside Birmingham comedian's fashion house feud - Birmingham Live
Birmingham comedian Joe Lycett officially changes his name to Hugo Boss in protest against the designer fashion brand | ITV News Central
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Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
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Comedian Joe Lycett changes name to Hugo Boss to support Welsh brewery after legal fight | ITV News Wales
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