![A character that will live forever' – how we made the Levi's Flat Eric ads | Media & Tech Network | The Guardian A character that will live forever' – how we made the Levi's Flat Eric ads | Media & Tech Network | The Guardian](https://i.ytimg.com/vi/qmsbP13xu6k/mqdefault.jpg)
A character that will live forever' – how we made the Levi's Flat Eric ads | Media & Tech Network | The Guardian
![Flat Eric figure by Janet Knechtel, produced by Vivid Imaginations // Rotocasted: Toy collecting library. Flat Eric figure by Janet Knechtel, produced by Vivid Imaginations // Rotocasted: Toy collecting library.](http://rotocasted.com/static/mediafiles/flat-eric_ceaffa76acc44c0eae72f0813cafc759.jpg.580x580_q85.jpg)
Flat Eric figure by Janet Knechtel, produced by Vivid Imaginations // Rotocasted: Toy collecting library.
A character that will live forever' – how we made the Levi's Flat Eric ads | Media & Tech Network | The Guardian
![A character that will live forever' – how we made the Levi's Flat Eric ads | Media & Tech Network | The Guardian A character that will live forever' – how we made the Levi's Flat Eric ads | Media & Tech Network | The Guardian](https://i.guim.co.uk/img/media/c852657ff131e8d50f98ec7093687be3ecc413a4/0_58_2221_1332/master/2221.jpg?width=1200&quality=85&auto=format&fit=max&s=9d6e2790a3edd98f649406fbf4cc6e07)
A character that will live forever' – how we made the Levi's Flat Eric ads | Media & Tech Network | The Guardian
![Isolated headshot of Flat Eric puppet character against a plain white background Stock Photo - Alamy Isolated headshot of Flat Eric puppet character against a plain white background Stock Photo - Alamy](https://c8.alamy.com/comp/2EDN48T/isolated-headshot-of-flat-eric-puppet-character-against-a-plain-white-background-2EDN48T.jpg)