![Bisto / Mr Kipling / Robertsons | Saatchi & Saatchi (London) | Procter and Gamble - Ariel | D&AD Awards 2002 Pencil Winner | Typography for Advertising - Campaigns | D&AD Bisto / Mr Kipling / Robertsons | Saatchi & Saatchi (London) | Procter and Gamble - Ariel | D&AD Awards 2002 Pencil Winner | Typography for Advertising - Campaigns | D&AD](https://4c448342d6996fb20913-fd1f9dc15ff616aa7fa94219cb721c9c.ssl.cf3.rackcdn.com/16/91/73640_57458b4b10944b7a88446277d71d1db1.jpg)
Bisto / Mr Kipling / Robertsons | Saatchi & Saatchi (London) | Procter and Gamble - Ariel | D&AD Awards 2002 Pencil Winner | Typography for Advertising - Campaigns | D&AD
![Mr Kipling: “Exceedingly good cakes” catchphrase ditched in £20million brand makeover - Mirror Online Mr Kipling: “Exceedingly good cakes” catchphrase ditched in £20million brand makeover - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article3228058.ece/ALTERNATES/n615/Mr-Kipling-Cakes.jpg)
Mr Kipling: “Exceedingly good cakes” catchphrase ditched in £20million brand makeover - Mirror Online
![Bisto / Mr Kipling / Robertsons | Saatchi & Saatchi (London) | Procter and Gamble - Ariel | D&AD Awards 2002 Pencil Winner | Typography for Advertising - Campaigns | D&AD Bisto / Mr Kipling / Robertsons | Saatchi & Saatchi (London) | Procter and Gamble - Ariel | D&AD Awards 2002 Pencil Winner | Typography for Advertising - Campaigns | D&AD](https://4c448342d6996fb20913-fd1f9dc15ff616aa7fa94219cb721c9c.ssl.cf3.rackcdn.com/fc/f1/73634_8afb1b28e0764da5b8b07abdcb97c88e.jpg)